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Eight-figure outcomes, one obsession.

A sample of the nutra brands we've scaled. Every outcome below is real, measurable, and sustained — not a cherry-picked screenshot.

Rootline Collagen
DTCCollagenLaunch

Rootline Collagen — 6.8× ROAS in 90 days

$0 → $2.4M first quarter · blended ROAS 6.8× · 38% gross margin

Verde Greens
SubscriptionGreens

Verde Greens — 312% subscriber growth

Subscribers 4k → 16.5k · $11M ARR · churn cut 42%

Vitalume Sleep
CreativeSleepTikTok

Vitalume Sleep — Creative that cracked TikTok

42M organic views · 4.1× blended ROAS · CPM down 62%

Terraflex Nootropics
LaunchNootropics

Terraflex Nootropics — From idea to 7 figures

Year one revenue $4.6M · 38% net margin · profitable month three

Meridia Gut
CROGut Health

Meridia Gut — AOV doubled in 60 days

AOV $38 → $79 · subscription take-rate 3.1× · checkout conversion +28%

Athena Women's
EmailWomen's Health

Athena — Klaviyo rebuild unlocks $3.4M

Email revenue share 11% → 34% · flow revenue +216% · deliverability to 99.3%

North & Bloom
InfluencerHair & Skin

North & Bloom — Creator channel drives 24% of revenue

40+ creators activated · 5.4× whitelisted ROAS · 2.1M creator impressions / month

Hallow Pre-Workout
BrandPre-workout

Hallow — Rebrand lifted unit price 41%

Repositioned to premium category · unit price +41% · brand search +2.6×

Lumen Reds
Full stackReds

Lumen Reds — $1.2M to $8.4M in 18 months

Full growth partner engagement · 7× revenue · 2.2× subscriber base

Kinetic Energy
CreativeEnergy

Kinetic — 180 winning ads in 12 months

2,400 variants produced · 180 winners · CAC -44% vs prior year

Portfolio totals

87 brands. One playbook.

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Lifetime client revenue driven
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Nutra brands scaled to date
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Portfolio-wide blended ROAS
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Year-over-year retention rate

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