01 — Performance Advertising

Paid media engineered for supplement compliance.

We run Meta, TikTok, YouTube, and Google Ads systems purpose-built for nutra. That means creative strategies that survive Meta's health policy, LTV-first bid optimization, and a testing engine that never goes stale.

  • Full-funnel Meta & TikTok media buying
  • Compliance-aware ad review & whitelisting
  • Google Shopping, YouTube, and Demand Gen
  • Pixel, CAPI, and server-side tracking
  • LTV-based bidding & MMM-informed budget splits
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Performance ads
02 — Creative Studio & UGC

Creative that scales past the algorithm.

Our in-house studio ships 200+ ad variants per client per month. Founder-led content, creator UGC, stop-motion product spots, and direct-response statics — concepted, shot, and iterated in-house.

  • High-volume static & video ad production
  • Founder content & talking-head studios
  • Creator briefs & UGC sourcing across 600+ vetted creators
  • Post-production, captioning, and A/B variant generation
  • Brand-aligned visual identity for every creative batch
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Creative studio
03 — Conversion & CRO

Funnels that double your AOV.

We rebuild your Shopify stack around subscription economics and post-purchase upsells. Every page is wireframed, designed, and A/B tested by our CRO team until the math sings.

  • Landing page & advertorial builds
  • Subscription funnel architecture
  • Post-purchase upsells, bundles, and one-click offers
  • Quiz funnels & personalized recommendations
  • Continuous A/B testing & heatmap analysis
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CRO and funnels
04 — Email & SMS Retention

Retention systems that turn buyers into loyalists.

We rebuild your Klaviyo and Attentive accounts from the ground up — flows, segmentation, campaigns, and a content engine that keeps your brand in customers' minds between reorders.

  • Klaviyo & Attentive account rebuilds
  • Welcome, win-back, and subscription flows
  • Weekly campaign calendars & design
  • Predictive segmentation & lifecycle automations
  • Deliverability, list hygiene, and compliance audits
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Email and SMS
05 — Influencer & Affiliate

Creator partnerships that drive predictable revenue.

From hand-picked seeding to full-scale affiliate programs, we activate our network of 600+ health & wellness creators to produce owned content and drive attributable sales.

  • Whitelisted influencer partnerships
  • Performance-based affiliate programs
  • Creator whitelisting & partnership ads
  • Gifting, seeding, and ambassador programs
  • Usage rights & rights negotiation handled in-house
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Influencer partnerships
06 — Brand & Positioning

A brand story worth paying a premium for.

Most nutra brands sound identical. We help you find the single claim no one else can own — then build the visual identity, packaging, and positioning to defend it.

  • Category analysis & white-space positioning
  • Visual identity, packaging, and brand systems
  • Messaging, claims, and tone of voice
  • Shopify & site-level brand implementation
  • Ongoing brand governance as you scale
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Brand positioning
Engagement models

Three ways to work with us.

Most clients start with a single service and expand. A few come in ready for the full outsourced growth team.

Sprint

4–8 week focused engagement on a single lever — creative batch, CRO overhaul, or email rebuild. Great for diagnosing friction.

From $12k

Retainer

Monthly partnership across 2–3 service lines. Dedicated team, weekly strategy calls, monthly planning. Most popular.

From $18k/month

Growth Partner

Full outsourced growth team — we run everything from media to retention. Performance-linked compensation.

From $35k/month

Common questions

Answers before you ask.

Do you only work with nutra & supplement brands?+

Yes. Every single client is a nutraceutical, supplement, functional food, or wellness brand. That specialization is what lets us move faster and avoid the compliance landmines generalist agencies stumble into.

What size brand do you typically partner with?+

We work with pre-launch founders through $50M+ established brands. Our sweet spot is $500k–$20M in annual revenue, where growth unlocks compound fastest.

How do you handle Meta's supplement ad policies?+

Compliance is baked into every creative brief. We maintain a living playbook of what's working across Meta, TikTok, and Google — updated weekly based on account feedback and policy changes across our client portfolio.

Can you work with our existing in-house team?+

Absolutely. Many of our engagements are structured to complement in-house teams — we slot into specific service lines (creative, media, CRO, email) where capacity or specialization is needed.

What does the first 30 days look like?+

Week 1: audit + blueprint. Week 2: creative production + account builds. Week 3: launch. Week 4: first optimization sprint. We don't believe in 90-day ramp-ups — you should see movement in month one.

Do you guarantee results?+

We guarantee the work: the creative volume, the media pace, the strategic output. We don't guarantee specific ROAS numbers — anyone who does is either lying or overcharging you for risk they're not actually taking.

Which service is your next lever?

Book a 30-minute call and we'll walk you through exactly which service to start with — and what that month one looks like.