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03 — Conversion & CRO

Funnels that double your AOV.

We rebuild your Shopify stack around subscription economics, post-purchase upsells, and conversion-obsessed landing pages. Every page we ship is wireframed, A/B tested, and tuned to the math that makes your CAC sustainable.

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The CAC math

CAC is only half the equation. AOV and LTV are the other two.

Most nutra brands try to fix acquisition by shouting at their ads team. The real leverage is on-site — a single-bottle SKU with no subscription flow and no upsell bundle is leaking every dollar of ad spend.

We approach CRO as architecture, not decoration. Funnel structure, offer logic, and subscription incentives first. Button colors and copy tweaks second.

Every engagement starts with a mathematical diagnosis: what does AOV need to be for your CAC to be sustainable? Then we engineer the site to get there.

What's included

The CRO engagement, end to end.

Landing page builds

Direct-response landers engineered for cold paid traffic. Shipped in 14 days, tested against your existing PDP.

Subscription architecture

Rebuild your subscription program — incentives, cadence, skip/pause flow, and loyalty tiers — to triple take-rate.

Upsell & bundle engine

Pre-purchase, in-cart, and post-purchase offers tuned for your margin structure using ReCharge, Rebuy, AfterSell, or custom builds.

Quiz & personalization funnels

Quiz-led funnels that segment buyers by goal — sleep, focus, gut — and recommend a bundle worth 2× the AOV of a PDP.

Checkout optimization

Shopify checkout extensibility, express pay, payment method ordering, and shipping psychology. 15–30% checkout lift is common.

Continuous A/B testing

Ongoing experiment program. Monthly test calendar, hypotheses documented, wins shipped, losses analyzed.

Typical outcomes

What moves in the first 90 days.

Median impact across CRO engagements with DTC supplement brands.

+62%

Average order value

3.1×

Subscription take-rate

+28%

Checkout completion rate

Engagement flow

Four phases to a different P&L.

Diagnose

Full funnel teardown, heatmap analysis, and unit economics mapping. Delivered week one.

Rebuild

Landing pages, subscription flows, and upsell architecture. Shipped within 14 days.

Test

Structured A/B testing program — two experiments live at all times, weekly analysis.

Compound

Winners are codified into your brand guidelines. Losers become the next hypothesis.

Stack

Tools we build on.

Shopify Plus

ReCharge

Rebuy

AfterSell

Replo

Shogun

Octane AI

Hotjar

Intelligems

VWO

Figma

Loop Returns

CRO FAQ

Questions on the first scoping call.

Do we need to replatform to Shopify?+

No. We work on Shopify Standard, Shopify Plus, and we can consult on WooCommerce or headless stacks — though most of our production builds are Shopify.

Will this break our current brand design?+

No. Our CRO team works alongside your brand team. Every build respects your existing design system while optimizing for conversion — you get both beauty and math.

How long does a funnel rebuild take?+

A full rebuild — landing pages, subscription flow, upsell architecture — typically ships in 30–45 days. Individual landing pages ship in 10–14.

Do you test on our live site or a staging environment?+

Tests run on live traffic through tools like Intelligems, VWO, or Shopify's built-in testing. Your staging environment stays clean for dev work.

Ready to stop leaking revenue on-site?

We'll send you a free funnel teardown with the three biggest revenue leaks in your current Shopify stack.

Get your free teardown